Social Media Marketing

One of my clients, Ladd Security, has been running SORA (Security Officer Registration Act) classes for three years.

As part of the SORA training they have offered two-year CPR/First Aid/AED certifications to their students. In April 2010 they asked us what changes needed to be made on the website and in their marketing strategy so that they can get more CPR students.

In order to get more CPR students, we recommended that they create a new web page to market in Google and in social media. To focus attention and marketing on Ladd's CPR course, we set up a one-page website with the url CPRCertificationbyLadd.com. We created a Facebook page for the CPR course and have started creating events with the dates of the classes.